Elizabeth has transformed Irishcentral.com from a hopeful web site to a growing brand and business that engages its audience, innovates for its advertisers and provides unique distribution to its partners. — Niall O’Dowd, Founder IrishCentral.com Many claim to be pioneers in online news but Elizabeth Osder is a true pathfinder. — Jeff Jarvis, Buzzmachine.com Elizabeth understands the content industry from all sides, both on the creative and business side, a perspective sorely needed in these times — Rafat Ali, PaidContent Elizabeth is genius at all things Internet — Paul Steiger, Editor, ProPublica Elizabeth is one of the most strategically gifted people I have met; there are very few people with whom every interaction is a valuable learning experience — Arnie Gullov Singh, EVP, Fox Audience Network She [Elizabeth] is practical, efficient and focused, with a reverence for our journalistic mission; her counsel has been crucial to the launch and development of ProPublica.org — Paul Steiger, Editor, ProPublica Elizabeth is a bright and astute observer of trends in the media market and possesses the rare blend of strategic vision and tactical insight — Allen Weiner, Research VP, Gartner, Inc. Working with Elizabeth has been both comforting and clarifying — Joni Evans, CEO, WowOwow Osder has worked on the future of news from every possible angle and can bring invaluable perspective to anyone trying to navigate the new world of media, news, and marketing online. — Jeff Jarvis, Buzzmachine.com Elizabeth’s diligence on seeing her projects through helped our resource-strapped small company a lot — Rafat Ali, PaidContent Elizabeth is superb strategist and adviser. She combines a deep understanding of content and business imperatives with what’s tactically practical — along with that critical ingredient, enthusiasm — David Goddy, Vice President, Education, Scholastic Elizabeth is an accomplished professional who knows how to draw on all her areas of editing and on- line expertise.. She is excellent at adjusting to the special requirements of each project and tailoring her advice to work creatively with the team in place — Tina Brown, Founder and Editor, The Daily Beast

No-nonsense consulting, from folks with experience getting the job done.

Led by internet pioneer, producer and educator Elizabeth Osder, our team members have years of business, product and market development experience engaging customers across multiple channels including online, mobile, broadcast, print and broadband. Osder Group team members have worked with brands as diverse as The New York Times, Sony, IBM, Yahoo, NPR, Financial Times, Scholastic, Time Warner and a growing portfolio of innovative start-ups.

Flow ChartAlthough we offer a wide variety of products and services, we generally focus our engagements on true market and business transformation. For media and communications clients, this intersection requires a creative, rigorous and agile approach to remixing media and technology to deliver not only a loyal and engaged audience but also the desired impact on a business.

Our breadth of experience, allows us to deliver sound research driven product strategies with the operational utility of a Swiss army knife.

Our areas of expertise include Leadership, Customer Experience, and Enterprise and Product Innovation. Some of the services we offer that bridge the critical areas of growing and managing a business include:

  • Research: Focus groups, Interviews, Market Research, Qualitative and Quantitative Analysis
  • Strategy: Mission Purpose and Objectives, Problem/Solution Statements, Strategic Roadmap Development, Organizational Assessment, Market Entry Strategies, Branding
  • Market: Including Market Analysis (segmentation, trends and competitive landscape); Audience/Customer Analysis (needs analysis, persona development, preferences); Partner Analysis (identification, criteria, and ranking)
  • Business Development: Corporate development, Investment, Strategic Partners
  • Product: Life cycle product development and ongoing management, including technology, product and content experiences.
    • Product Management
      • Metrics (setting and achieving)
      • Market Requirements Document (MRD)
      • Product Requirements Document (PRD)
      • Project and Program Management (Agile)
      • Roadmap Management
    • Design
      • User Experience
      • Information Architecture
      • Wireframes
      • Visual Design
      • Prototyping
    • Technology and Operations
      • Software and Platform Selection
      • Request for Proposal (RFP)
      • Software Development
    • Editorial Programming and Production
      • Content Development
      • Multimedia Production
      • Programming (Traffic Re-Circulation)
      • Workflow and Process Management
  • Optimization: Driving traffic and membership, improving operation effectiveness, including:
    • Audience Development:
      • Digital Branding and Reputation Management
      • Community Management
      • Search Engine Marketing (SEM)
      • Search Engine Optimization (SEO)
      • Social Media Marketing
      • Distribution Products (email, RT, etc)
      • Loyalty Programs
    • Operations
      • Staffing, Organizational Design and Operations
      • Talent Acquisition
      • Centralized Services
      • Outsourcing

Taken together, we help our clients reveal new opportunities, grow their revenues, improve operating companies and engage their communities.

To learn more about working with us click here , see what our clients are saying click here and contact us for more information here.