Elizabeth has transformed Irishcentral.com from a hopeful web site to a growing brand and business that engages its audience, innovates for its advertisers and provides unique distribution to its partners. — Niall O’Dowd, Founder IrishCentral.com Many claim to be pioneers in online news but Elizabeth Osder is a true pathfinder. — Jeff Jarvis, Buzzmachine.com Elizabeth understands the content industry from all sides, both on the creative and business side, a perspective sorely needed in these times — Rafat Ali, PaidContent Elizabeth is genius at all things Internet — Paul Steiger, Editor, ProPublica Elizabeth is one of the most strategically gifted people I have met; there are very few people with whom every interaction is a valuable learning experience — Arnie Gullov Singh, EVP, Fox Audience Network She [Elizabeth] is practical, efficient and focused, with a reverence for our journalistic mission; her counsel has been crucial to the launch and development of ProPublica.org — Paul Steiger, Editor, ProPublica Elizabeth is a bright and astute observer of trends in the media market and possesses the rare blend of strategic vision and tactical insight — Allen Weiner, Research VP, Gartner, Inc. Working with Elizabeth has been both comforting and clarifying — Joni Evans, CEO, WowOwow Osder has worked on the future of news from every possible angle and can bring invaluable perspective to anyone trying to navigate the new world of media, news, and marketing online. — Jeff Jarvis, Buzzmachine.com Elizabeth’s diligence on seeing her projects through helped our resource-strapped small company a lot — Rafat Ali, PaidContent Elizabeth is superb strategist and adviser. She combines a deep understanding of content and business imperatives with what’s tactically practical — along with that critical ingredient, enthusiasm — David Goddy, Vice President, Education, Scholastic Elizabeth is an accomplished professional who knows how to draw on all her areas of editing and on- line expertise.. She is excellent at adjusting to the special requirements of each project and tailoring her advice to work creatively with the team in place — Tina Brown, Founder and Editor, The Daily Beast

Our engagements are highly customized to meet our clients’ needs, however we, in most cases, follows a consistent five step methodology designed to create timely, effective, and efficient solutions for its clients. This iterative approach provides a solid foundation for delivery of solutions in manageable stages.

Our Methodology includes:


The goal of the Discovery stage is to identify and understand every factor that may impact a project. These factors include the client’s core business, stakeholder goals, value proposition, competition, marketing strategies, objectives, structure and market positioning.


Using the information collected during the Discovery stage, The Osder Group will then define a strategic approach to meet project goals and objectives. During this stage, strategic, financial and technical requirements may be defined including formalizing Market Requirements Documents (MRD) and initial Product Requirements Documents (PRD).


Following the Discovery stage, the Design phase can include a number of key product development initiatives including user-experience design, creative identity, information architecture, system architecture and functional specification. A comprehensive design phase would include detailed product and functional requirements and final mocks.


During the Develop stage, The Osder Group works with creative, editorial, marketing and technical teams to develop an site, application or solution. We also work to design and develop the teams to optimize and maintain solutions including full operating plans including editorial, programming, staffing and organizational design.

Deploy and Optimize

The Deploy stage of the project includes final client review, delivery, and launch of sites but more importantly attention to ongoing maintenance and optimization including audience development, workflow and marketing programs.. Depending on the solution, delivery may include training sessions and user and technical documentation. The Osder Group can also assist with enterprise-wide communications, rollout plans, and user information kits as required.